When a new employee joins and your car policy only includes electric vehicles, it can be perceived in two ways: as a benefit or as a limitation. The way you communicate and support that transition makes all the difference.
During onboarding, you typically encounter three types of employees:
1. The experienced EV driver
These employees already have experience with electric driving and don’t want to go back to combustion engines. For them, your EV policy is not a surprise – it’s a plus. However, it’s important to have clear rules in place regarding charging costs and the available models.
2. The newcomer to electric driving
Think of recent graduates or employees choosing a company car for the first time, often through a cafeteria plan. For this group, EVs are unfamiliar territory. What they need:
- Clear explanations on how charging works
- Insights into the tax advantages of EVs
- Practical tools (such as charging apps or trial opportunities)
3. The sceptic or ‘petrolhead’
These employees are attached to traditional combustion engines and often hold prejudices about electric vehicles. What helps?
- Stories and experiences from colleagues
- The chance to test an EV firsthand
- A clear, confident policy that builds trust
By informing and supporting your employees properly, you can make electric driving a real asset. It strengthens your employer brand and ensures a smooth start from day one. Because an electric company car should never be a barrier – it should be a reason to choose your company.
Check out our other videos on charging policies, car policy essentials, and the benefits of EVs for both businesses and drivers.